When you will be setting up a SEO strategy for your website, you should start it with SEO AUDIT. It is the road map of success for a website. The basic work of SEO audit includes to check and inspect a site from first to last. Just like health checking which is almost essential once in every year, SEO audit is also important to sort out the health condition of a website.
If you do not build up a solid SEO foundation, no matter how hard you work for your site all will be in vain. A solid SEO foundation can be built through SEO Audit. It helps to increase the performance level of a website which will help you get the maximum Return On Investment. The process of SEO auditing should start right from the beginning of a website.
In fact SEO auditing should start from the day you start planning to creating a website. You will have great ideas to design your site well, it will help you to get rid of issues with search engines and will help you to get good search engine ranking. Auditing will make you confident about your goal and it can be considered as the best part of SEO Auditing.
The outlook of search engines about your website, the confident level of search engines about your website can be known through an Audit. This can be considered as main reason of auditing. The important points which you will know after auditing your site are given below-
Domain: Domain name should represent your target keyword and your service or your product. It is very important.
Content: “Content is the King” which is a very old phrase but true. You must have good quality content. Copied contents will lead your site toward search engine penalty.
Analytics: Getting reports about your daily traffic, traffic region, bounce rate etc. Google analytics is the best analytics to integrate in a website to get all those accurate data.
Links: If you want to get good ranking, your site must have links in good quality sites. You should also have inter-linking among your website’s content which is also very important.
Site Structure: The site should be designed in a user friendly way. Complicated designs will make your site less popular no matter how good content it has.
Competitor Analysis: The sites which are ranking well in your targeted keyword. Their on page optimization system, backlinks etc.
SEO Audit report will give you a complete overview for your website’s SEO and you will know that is needed to be done for your site and what is not. It is always good to choose professional SEO persons for auditing a website. If you are new in SEO, you must take the help of an expert.
Without SEO, many companies would no longer exist today. I don’t have to describe for the 100th time, right, that SEO takes time and we can get to the goal pretty slowly over a long period of time. However, many are unwilling to follow my guidelines
I will share with you what I say to all my new SEO clients:
- Write unique content
Many people step down here, don’t have time for it or can’t write… How many clients have heard so many reasons. In vain do I explain pretty slowly that unique valuable and relevant content “shines” on the web and Google loves them like kids for chocolate-sugar. I also have a success story when I steered a web store from 0 to a market-leading position for approx. In 2 years!
2. Share and rule
Don’t do boring things on Facebook and don’t even try to become a star with idiot videos! Make Facebook and communicate with your followers. Share each of your blog posts with min. 2 times a day and Google will see which social media you have shared your content with.
3. Link building slowly with caution
The hardest thing to believe is that with 30 valuable quality inbound links a month, you can reach more in 1 year than with 50,000 links that can be purchased immediately for $ 10. You should not buy links, build quickly, or register on sites with bad negative values. If we do business with mobsters with a criminal record, unfortunately we also get under the magnifying glass!
Sharing is very important!
In recent weeks, I haven’t even built a link network and used external devices. I regularly publish SEO articles optimized for relevant keywords every 2-3 days, post them on my newsletter list, and travel on Facebook and Twitter.
Articles have been indexed by Google at the speed of light and the titles of several articles are already at the top of the lists. How can a blog for a few weeks reach the 2nd heylet for the keywords “Longtail Search Engine Optimization”?
- There is low competition for the keyword
- Well optimized text
- Social presence and sharing is active
Why is Longtail important?
Since longtail keywords have a very low daily search, you might think it’s not worth paying attention to them. However, you can find thousands of longtail terms that are relevant to your keywords. There are few daily searches for these words which can be 1-10 searches / day, but imagine if you are in front of 5,000 longtail keywords and there are an average of 5 searches per day for these, you will find 25,000 visitors per day.
What is a Longtail?
The longtail translates to long tail and long min. Key phrases of 4-5 terms are called this. The longtail searches inversely operate as normal still short 1-3 word searches.
Longtail search engine optimization
I will briefly list what you need to pay attention to in order for the above results to be available to you as well:
- Optimized Content: The content title should be H1 and include all terms from which keyword pairs can be formed. For web stores, place the important technical data in the product name and description.
- Nice URL: The top web address should not be “index.php? Id =…”! Most systems create an unaccented version of a URL based on the H1 title or product name for the same keywords as in the title / product name.
- Inbound links: For inbound links, mix the texts and shuffle and alternate all the words in the title in the text of the inbound link. Balance towards the more important words, but use all the key phrases.